The film’s plot surrounds Diaz and Segel trying to get back iPads they gifted to family and friends for Christmas that automatically synced their X-rated tape to the devices through iCloud.

"It went up, it went up the cloud," Segel screams in a hilarious scene.

"You can’t get it down from the cloud, " Diaz shrieks back. "Nobody understands the cloud, it’s a f—king mystery."

WHAT TO DRINK AT YOUR HAPPY HOUR-EQUIPPED DIVE BAR

This is a fine place to be indeed. At this point, at least two people in your Day Drinking group will be complaining that they spent more money on brunch than they would have at the bottomless option, and yet drank less. The last thing they need is additional sticker-shock at a high-end bar. Buy a bucket of nice, cold domestic beers, and plop it on the wobbly table that needs some coasters shoved under one leg. This will 1) shut everyone complaining about money the hell up, because you just bought them a beer, and 2) begin a cycle of mass drinks-buying that will net you at least two more beers.

You can never expect the full five to come back around, because people will lose track of who bought what (acceptable — they are drinking), and other people will use their entire time plotting to avoid buying a bucket through various means (not having cash, “getting you back later, brah”, simply waiting and waiting until someone else does even if it’s technically their turn), and will succeed. But that’s the way the world works. These people will likely be horrendous company in many other ways as well. With any luck, they had shots at brunch and are about to get Ronnie Lotted.

But for you, sit back, enjoy the relatively daytime emptiness, the random small-conference college sports on the TVs, the downtrodden regulars for whom Day Drinking is a depressing life fact (and not an enjoyable activity you read helpful guides about), and not-quite-ironically playing the Len song “Steal My Sunshine” on the Internet-connected jukebox. Once the rotation, however incomplete, swings back and eyes turn to you to buy another bucket, it’s time to go.

Bought a pair of these in person last November at a local brick and mortar store. Had never heard of the brand before. Looked them up online to send a few friends a link. Now, I’m getting served these ads for their spring collection. And I’m actually paying attention — and will likely buy. 
Good example of successful retargeting. I didn’t see their ads when I bought them in the fall — which is probably good because I’d just bought a pair, so I wouldn’t have clicked. But now, yeah, I want to see what’s new for spring. I
And good job, display advertising. I don’t think I would have responded to any sort of native ad or sponsored content in this situation (except maybe some paid Pins or Facebook ads). I wouldn’t have clicked on the Daily Outfit girls or other fashion type content that would have integrated these. Just send me directly to their site. 

Bought a pair of these in person last November at a local brick and mortar store. Had never heard of the brand before. Looked them up online to send a few friends a link. Now, I’m getting served these ads for their spring collection. And I’m actually paying attention — and will likely buy. 

Good example of successful retargeting. I didn’t see their ads when I bought them in the fall — which is probably good because I’d just bought a pair, so I wouldn’t have clicked. But now, yeah, I want to see what’s new for spring. I

And good job, display advertising. I don’t think I would have responded to any sort of native ad or sponsored content in this situation (except maybe some paid Pins or Facebook ads). I wouldn’t have clicked on the Daily Outfit girls or other fashion type content that would have integrated these. Just send me directly to their site. 

Gentrification is the word of the day in Oakland. Everywhere you look people are asking, “Am I a gentrifier? Is it bad? Should I care?” What people don’t seem to realize is it isn’t the mere act of moving into a neighborhood that makes you a gentrifier; it’s what you do once you get there.

If you come into someone’s home, do you immediately start rearranging it and moving furniture in? Do you throw away their family photo albums and tell them they have to go to bed at an earlier time or play their music at a lower volume?

Smart words that apply to everywhere, not just Oakland.

20 ways to not be a gentrifier in Oakland (Community Voices) « Oakland Local

Marketing! It’s all the same shit, just recycled in a different way.

According to the Times, the house—valued at $12,000—was to not only ‘serve as headquarters for [the agency’s] fund drive’ but also would be raffled off at the end of the campaign.” A Times article described that intersection as “Fifth Avenue’s suburban corner…where country cottages are displayed for good causes.” (via Flashback: About That Suburban Home On 5th Avenue: Gothamist)

Marketing! It’s all the same shit, just recycled in a different way.

According to the Times, the house—valued at $12,000—was to not only ‘serve as headquarters for [the agency’s] fund drive’ but also would be raffled off at the end of the campaign.” A Times article described that intersection as “Fifth Avenue’s suburban corner…where country cottages are displayed for good causes.” (via Flashback: About That Suburban Home On 5th Avenue: Gothamist)

Dickey told AllAccess.com there will be no change in the Loop’s format, adding: “We will migrate WKQX from 87.7 to 101.1 next week and return it to alternative, dropping ’90s, 2K & Today.’ We will simulcast it for a month.

I definitely noticed 87.7 sounded a lot like the Q101 of the ’90s when I was driving in Illinois over the holidays. Here’s some more information about it. 

Cumulus buys Merlin’s Chicago stations | Robert Feder

Starting a new series: “I’d Like it If…” Microsoft Office Edition
Today’s entry: I’d Like It If The Dates and Reminder command in Outlook let me pick a date from a calendar, rather than make me pull up my dashboard calendar, or manually count to figure out what the date two Tuesdays from now is. 

Starting a new series: “I’d Like it If…” Microsoft Office Edition

Today’s entry: I’d Like It If The Dates and Reminder command in Outlook let me pick a date from a calendar, rather than make me pull up my dashboard calendar, or manually count to figure out what the date two Tuesdays from now is. 

The video is already a phenomenon: Bloch reports that it had close to a million unique viewers in its first day, with over 90% of them actively flipping channels. “And I can’t say who, but our inboxes are flooded with big networks asking if they can add their shows to the mix. It’s like we’re building a format.”

I wouldn’t say it’s like they’re building a format (it’s called product placement), but this is definitely indicative of the massive land grab for our attention. 

Inside Bob Dylan’s Brilliant ‘Like a Rolling Stone’ Video | Music News | Rolling Stone