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Partalo thinks her age is spot-on for Cadillac’s goals. Her peers, raised on mass-manufactured goods, now associate quality with their grandparents’ era. But there’s more: She’s a Bosnian refugee who fled civil war and spent 18 months in a Hungarian camp playing chess with her mother, a Muslim, and her father, a Christian. Then they immigrated to Minneapolis.
“There are two Americas,” she explains, as I drop the six-speed Tremec shifter into fourth and punch the gas. Zero to 60 in 3.9 seconds. “There’s the America of dirty Levi’s, the land of old myths. And then there is the land that the immigrants see: Apple, Pixar, Times Square—a country of creativity, a place where anything is possible so long as you can dream it.”
Cadillac has always been selling that ideal. An immigrant knows it resonates.”There are two Americas,” she explains, as I drop the six-speed Tremec shifter into fourth and punch the gas. Zero to 60 in 3.9 seconds. “There’s the America of dirty Levi’s, the land of old myths. And then there is the land that the immigrants see: Apple, Pixar, Times Square—a country of creativity, a place where anything is possible so long as you can dream it.”
Cadillac has always been selling that ideal. An immigrant knows it resonates.
