Bought a pair of these in person last November at a local brick and mortar store. Had never heard of the brand before. Looked them up online to send a few friends a link. Now, I’m getting served these ads for their spring collection. And I’m actually paying attention — and will likely buy.
Good example of successful retargeting. I didn’t see their ads when I bought them in the fall — which is probably good because I’d just bought a pair, so I wouldn’t have clicked. But now, yeah, I want to see what’s new for spring. I
And good job, display advertising. I don’t think I would have responded to any sort of native ad or sponsored content in this situation (except maybe some paid Pins or Facebook ads). I wouldn’t have clicked on the Daily Outfit girls or other fashion type content that would have integrated these. Just send me directly to their site.